Journal of Worldwide Fashion Advertising Which Dress Would You Like? Exploring Brides’ Social Network

Journal of Worldwide Fashion Advertising Which Dress Would You Like? Exploring Brides’ Social Network

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To obtain the perfect wedding gown, a 2005 Nelson, M. And Otnes, C. 2005. Checking out cross-cultural ambivalence: A netnography of intercultural wedding discussion boards. Journal of Business analysis, 58(1): 89 – 95. Google Scholar ), “Many 2005 Nelson, M. And Otnes, C. 2005. Checking out cross-cultural ambivalence: A netnography of intercultural wedding community forums. Journal of company analysis, 58(1): 89 – 95. Google Scholar ) unearthed that many brides are taking part in online virtual communities (in other words., Internet-based community forums) that “focus in the provided ritual and gives camaraderie and information trade” (p. 90). In reality, the Bridal Association of America stated that 77% of brides in ’09 utilized the online world to assist into the planning and/or buying of wedding associated services and products.

The goal of this exploratory research is to investigate the kinds of information provided on social networking web sites by brides that are trying to find a marriage gown.

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